Digital Marketing and Communications Specialist
Creating strategies for businesses and organizations to engage audiences, elevate their brand’s online presence and achieve their marketing and communication goals.
Do you struggle to focus on marketing because you are too busy with the day-to-day work of running your business or organization, or are you not sure where to start? Or maybe you just want help with a special project or need some part-time or occasional marketing work? This is where I can be a great asset – providing expertise, ideas and leadership to take your business or organization to the next level, when you need it.
My Role
My role will be to examine the current marketing and communications plan of your business, organization or brand, offer an outside perspective, and use my years of experience and educational background to create a new tailored marketing and communications strategy (or tweak your existing one) to help your business or organization expand and thrive.
I can be responsible for the execution of this new strategy and to measure its effectiveness or I can set you up and coach you on how to accomplish this yourself.
Either way, your business or organization will grow (no matter the size) using this strategy by connecting your brand or service to the right audience.
What might your marketing and communications strategy entail?
Your strategy may include building a new website or tweaking your existing one, creating or updating your branding kit (logo, colours, etc.), establishing or expanding an email marketing strategy, creating social media posts and/or a social media strategy, writing blogs, optimizing SEO, etc. – each one to highlight your offerings, advantages and expertise while keeping your specific goals and budget in mind, and all at a pace that you are comfortable with!
Services I Offer
Along with developing a tailored marketing and communications strategy for your business or organization, I also offer services to create or upgrade websites, write, edit and/or enhance the content for websites, branding kits, blogs, email marketing, social media posts, etc. in either English or in French, or in both languages – always in keeping with the specific brand, business or organization’s look, feel, goal and purpose.
Content Writing & Translation
Analysis
Creating & Enhancing Websites
Marketing Strategy
Branding (logos, colours, fonts, voice, etc.)
SEO Strategy
Email Marketing Strategy & Content
Social Media
About Me
Anik Vigneault – MARKETING SPECIALIST
I am a Marketing and Communications freelancer, helping businesses and organizations grow their brand by reaching, engaging and converting customers.
I have a degree in Marketing (BCom Marketing) from Concordia University as well as certificates in both Digital Marketing and Social Media Marketing. I am perfectly bilingual (English and French) with advanced skills in writing and editing in both languages.
For many years, before starting my own marketing company, I was the owner and operator of a successful and well-regarded business that I sold, which gives me great insight into the needs and struggles of being a business owner. I will use my educational background, as well as my many years of experience in business and marketing, to advise businesses and organizations with their marketing and communications strategies.
Being a lifelong entrepreneur has led me to become a forward and creative thinker, an efficient and organized worker, as well as a person who makes every effort to successfully complete every project that I take on.
I love working with all types of businesses and organizations, and assisting them in reaching their goals and full potential. I take pride in seeing them grow and succeed, and in helping them become the best that they can be.
I really liked that Anik was able to identify which options would be better suited for my business rather than just suggesting a blanket strategy that could apply to any small business. …(She gave me) a clear, well communicated and easy to follow plan. I am now 100% more confident that my marketing plan makes sense and that I am getting the most out of the time I will be spending on marketing. …I am confident that I am putting my efforts in the right place.
It was a wonderful experience working with Anik. She did an in-depth analysis of my small business and was able to chalk out a marketing plan based on my needs and market.
Looking forward to implement the strategies suggested by her and working with her again in the near future
Articles to build your business
What I did to grow a retail business that I started, expanded and sold – Part Six: Selling Online
Like I mentioned in Part One, I started the retail business that I later sold with very limited resources (basically just me and hardly any revenue!). But with patience and through successful marketing strategies that I implemented, in small steps over the years, I...
Social Media Marketing Strategy: Short Videos
Adding short videos to your social media channels can be a highly effective and beneficial strategy for several reasons: 1. Enhanced Engagement: Short videos have a higher likelihood of capturing and maintaining user attention compared to other forms of content. They...
What I did to grow a retail business that I started, expanded and sold – Part Five: Community Engagement
Like I mentioned in Part One, I started the retail business that I later sold with very limited resources (basically just me and hardly any revenue!). But with patience and through successful marketing strategies that I implemented, in small steps over the years, I...